shopify store
Optica
An eyewear store for branded frames, sunglasses and contact lenses, with virtual try-on.
- Industry
- Eyewear retail
- Platform
- Shopify, custom theme
- What we did
- Shopify store, Store design, Conversion
Live site, scrollingThe project
Optica sells branded eyeglasses, sunglasses, prescription glasses and contact lenses online. Glasses are hard to buy without trying them, so the store has to help people choose.
We built the Shopify store with deep navigation by gender, brand and shape, seasonal collections and a virtual try-on that lets customers see frames on their own face.
- Shopify
- Custom theme
- Liquid
- Virtual try-on
What we built
- Navigation by men, women, kids, brands, contact lenses and accessories
- Shop by frame shape: round, square, hexagon, rectangle
- Virtual try-on feature
- Seasonal collections and a clearance sale
- Delivery offers in the top bar, social proof on product cards
a closer look
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