from the people who build it
Notes from
the build
Practical guides on websites, Shopify, AI chatbots and SEO, written from real projects so you can act on them today.
Shopify vs a custom website: which is right for your store?
Shopify or a custom Next.js store? When Shopify is the right call, when a custom or headless storefront is worth it, and the middle path for growing brands.Read the guide
Local SEO checklist: 12 fixes to rank in Google Maps
A practical local SEO checklist: Google Business Profile, NAP consistency, service pages, reviews and LocalBusiness schema, in the order we do them.Read the guide
AI chatbot for small business: what it can and can’t do
What an AI chatbot can do for a small business, where it falls short, and how to set one up on your website, WhatsApp or Instagram so it actually helps.Read the guide
Why is my website slow on mobile? Causes and fixes
Why your website is slow on mobile and how to speed it up: how to test site speed, what Core Web Vitals mean, the usual causes and the fixes to make first.Read the guide